Communication is an important sector for every company. Having an excellent communication channel is equivalent to reaching a large number of customers in a short time.
The Digital Marketing helps to develop our activity on the web, it is a functional tool to increase the visibility of our company, so that more and more users become aware of and interested in our business.
Google Ads is a powerful tool that allows the management of online advertising campaigns on search networks such as Google, Yahoo, Bing and also on display networks.
Having the opportunity to have an Adwords consultant allows you to manage in the best way this huge ocean that is the network.
Those who are in fact beginners seem to be able to understand how Adwords works but we must not forget that Google, which should be understood as a user, aims to earn from Pay Per Click, and all this creates a continuous battle between those involved in publishing new ads and Google itself.
In short, it seems like a fight to the last blood that only real experts like Adwords consultants can control and win.
Why requesting SEO marketing advice is essential
An SEO marketing consultant is the mandatory step for any company that wants to shine.
Our digital Marketing experts are at the service of your company. But let’s start from the bottom up, why is SEO so important? Having an SEO consultant working for you is the first step to assured success.
By the term SEO (Search Engine Optimization) we mean all activities that aim to improve the positioning in SERPs or in the pages that answer users ‘ questions.
SEO consultants use the most accurate and state-of-the-art tools to ensure that your website and consequently your company positions itself in the first places. In this way users who will type the keywords related to your sector will find your website among the first of the search.
This website then also has to be easy to navigate, precise and schematic.
We imagine that we have a good SEO but an incomprehensible e-commerce, how do customers buy some of our product or service? But do not worry, the solution to every problem is always around the corner.
An e-commerce consultant serves specifically for this, to enhance your products and highlight them so that they are easy to find and buy. “Even the eye wants its part“: so many times we have heard this phrase and we know how true it is. You have to consider that a company’s website is a bit like its showcase.
The products must be photographed in such a way that their beauty can escape and the play of light is essential.
In front of a normal shop window each of us expects that whatever is shown, clothing or household items or anything else, are well placed and organized, that the price is written clearly and precisely, so that you are enticed to buy that particular service or product.
If the shop windows were chaotic and without light every store could close tomorrow. An e-commerce consultant normally has a huge baggage of experience on his shoulders and he is not wrong, he knows where he has to aim and what is the way to win over competitors.
Because great e-commerce means first of all victory over the competition.
Imagine in fact to have a company that produces and sells swimsuits, since there are thousands of companies that sell online costumes for the summer, you need to find a way to stand out from others and be the perfect choice of the customers, the choice for them, the choice they are looking for.
Only an e-commerce consultant knows the secrets to achieving this advantage position.
Web Consulting and Marketing consulting: the best choice
Requesting a Web consulting and Marketing Consulting is the final step to make sure that the products we want to trade are widely known by everyone.
Marketing is in fact that branch of the economy that deals with the analysis of the interaction between the market and users of a company.
It is easy to understand that if you have high visibility and therefore users and potential customers and are not visibly interested in our products the sale will be higher and consequently also the revenue.
That’s why focusing on marketing and advertising with Adwords means promoting our society in an extensive way.
Innovation and dynamism: the two key words that must be the basis of our Digital Marketing strategy to make it effective.
Keep up with news, use more than one communication channel and more than one social channel. This last point is fundamental because a single channel communication could be a double-edged sword, it is in fact definitely a temporary position.
In fact, we imagine that at some point a platform closes or is no longer used.
If my strategy was based only on that particular channel then my strategy also died with that channel.
Adwords Consulting that allows you to create personalized advertising
Adwords is a tool, we could say a software, specialized in the purchase of advertising spaces of advertisers and their resale.
It is the intermediary between bidder and buyer. In the field of Digital Marketing the creation of these advertising campaigns is a must.
What’s more, they are all customizable ads and allow for intelligent monetization management.
One should not think that it is an old and long-existing method, on the contrary. This tool is one of the latest innovations in Digital Marketing that every web consultant knows.
That’s why choosing to rely on an expert allows you to be calm and not worry about the background of your company but at the same time to be always up to date with the latest news.
Dedicating oneself to the core business of the company, always having your shoulders covered is certainly reassuring.
This guarantees a greater concentration on the production and management of the services offered to the customer and also a safe return. In short, Digital Marketing is an investment.
Orient yourself in the vast world of Digital Marketing
The term Digital Marketing is an “umbrella” term that is used to describe the various marketing forms that are done online.
As many of you know and as we have already mentioned above, this term includes, but is not limited to, website Design and Development, Geofencing, SEO, Paid Social Media, Google Ads, Facebook Advertising and much more.
Digital marketing allows companies to leverage different online channels to better target their customers and prospects. It brings together all the latest marketing tools, technology and trends, and uses them to help companies of all shapes and sizes effectively reach their customers and prospects.
Each channel is designed for a different audience and offers various targeting methods.
For example, advertising on Facebook provides the ability to target people by demographics, psychography, and online browsing behaviours. It essentially works well to generate awareness (the user does not know that X exists, but may be interested), interest (the user may know that X exists, but is now interested), and also the desire for a product or service. This is part of the A. I. D. A. (Attention – Interest – Desire – Action) marketing funnel.
Google AdWords, on the other hand, can be used to find potential customers who are actively trying to buy now based on their searches (search and shopping advertising) or just to generate awareness and interest (display and video ads).
The reality is that, thanks to new technologies, people are now spending more time online than ever before.
The average person spends twice as much time online as they did 12 years ago, which means that the way people buy products and services has changed. The fact is that offline marketing is no longer as effective as it once was, which is why digital marketing has become such a popular option for many brands.
What is the role of the Marketing Consultant
Basically the marketing consultant is a highly qualified professional who knows how to address consumers and knows the tricks to communicate effectively to the online audience.
The purpose of the marketing consultant is to increase sales for a company.
A marketing consultant, however, does not deal with every aspect of advertising, in fact, as now you already had a clear idea of how you intend to create your campaign (target, images, etc.) then you will want to turn to an advertising agency. The consultant works with companies, from start-ups to large companies, to determine the best way to engage existing and potential clients.
A marketing consultant uses an existing business model within the company to determine which market potential exists for that specific company and from these bases creates an effective marketing strategy for the brand.
Some of the typical responsibilities of a marketing consultant may be:
- Find new opportunities to contact potential customers and retarget existing ones;
- Evaluate existing marketing strategies and optimize them
- Improve initial branding;
- Increase customer engagement with the brand and improve communication in general;
- Coordinate platforms and content, making sure they are all compatible with the different formats required by different platforms;
In general the task of a Marketing consultant is quite diverse, offering help in many different areas of online marketing to achieve better leads on the various platforms.
How a digital Marketing consultancy Can Change Your Business
The results we should expect from a marketing consultancy and of course, from the implementation of the strategy suggested by the consultant are many.
However, ten key points could be identified that bring together the main objectives to be pursued:
- Improve your Social Media: many businesses don’t have time to effectively manage their social media, but this is exactly where all their customers and prospects spend most of their time. A digital marketing consultant can help you take your campaigns to the next level;
- Generate Leads: a good marketer knows that his main purpose is to increase sales and find new customers, so he will create ad hoc campaigns towards landing pages created for the purpose;
- Website optimization and SEO: The Consultant must be a tech expert in addition to your particular business. The consultant will need to optimize your platform to improve the user experience. In addition to this you will have to worry that your site gets good visibility and a good ranking in search engines;
- Brand building: for almost all marketers the brand is the central figure of marketing, much more bridge than any advertising in a newspaper. A digital marketer must know exactly how to build a personal and effective brand;
- Online and organic Advertising: the marketer is also able to reach better targets depending on the budget of the person who contacts him;
- Content creation: they are the main thing in marketing. Educating consumers and giving them relevant information is the first mission of every communicator. Although it is a time-consuming activity it is still effective in the long run;
- Visual communication: the aesthetic sense and a certain coherence in the design of communication are fundamental characteristics to identify a good digital marketer.
- Audience interactions: increasing engagement is one of the fundamental steps to allow a brand to succeed over the competition, and this requires consumer care;
- Constant research and data: correcting every campaign throughout its existence is a job that must be done 24 / 24h;
- Automation and scalability: the further the strategy progresses, the more it will need to be automated, so knowledge of the latest technologies is critical.
Why Marketing Consulting is important
Do you want to start your online business in 2020? Or do you think your ecommerce isn’t making the most of it?
A digital consultant is definitely the person who can help you understand what the digital market requires right now and in what direction e-commerce is moving.
What are the e-commerce trends for 2020? What are the aspects not to be underestimated to increase visits, sessions and sales of our virtual store?
E-commerce is definitely a convenient, practical and profitable business.
Unlike the traditional retail that has long suffered a sharp and drastic decline, e-commerce does not hint at stopping its growth and establishing itself as the first sales channel on the world market.
The convenience for the customer to make purchases from home, the ease of finding products that are difficult to find in the shops, the saving to the consumer, mainly due to the reduction in the cost of distribution and the possibility to make the return free, are just a few of the reasons why e-commerce is a sector that remains solid over time.
Solid but evolving.
One of the goals achieved by e-commerce in recent years has been to equip itself with increasingly easy and secure payment systems, such as e-wallets.
In addition to the already existing Apple Pay and G-Pay, recently the global leader in the online commerce sector, Amazon, has developed its own personal e-wallet: Amazon Pay.
Consumers feel more and more comfortable to shop online, so for an e-commerce it is necessary to take convenient and secure measures, such as those of payment methods, that encourage the customer to purchase.
Your product in a video, better than many words
One of the biggest flaws of e-Commerce, is the impossibility of touching the product first hand before proceeding to purchase.
In 2020 the solution to this problem comes from video-descriptions: a video-maker can help you create short audio-video content of excellent quality that shows the product, the correct operation and also the various ways of use.
The video allows you to see the three-dimensional product and immediately grasp its main functions.
Augmented reality and virtual reality
But the real frontier of video-descriptions are augmented reality (AR) platforms.
Augmented reality apps use your phone’s camera to show a view of the real world in front of the viewer’s eyes.
Starting with a basic image, layers of information such as text and / or other images are added.
To do this, augmented reality uses the use of a smartphone (or tablet), on which you can download an AR application.
Take for example the Swedish furniture giant Ikea, which already allows the AR on its official app.
The peculiarity of many e-commerce, however, is Virtual Reality (VR): a technology capable of transporting in a different reality from the one in which we are through a very widespread technology, that of optical viewers or virtual reality viewers.
One estimate counts that 71% of consumers would buy more products if the retailer offered them a virtual reality and 2020 seems to be the right year to do so.
If it is clothing, for example, the video can give important insights into how a garment could be used and worn, as well as ideas that push the still dubious customer to buy.
In the field of e-stores of clothing, accessories, beauty care and objects, the new trend, which has been running for a couple of years, is that of integration with the main social channels and on the latter the creation of additional shopping pages. An example on all is that of Instagram Shopping that allows you to have on social media a second sales platform, parallel to the official website.
But the real trend is to collaborate with influencers (specifically with nano-influencers) who can sponsor products on their channels and at the same time create attractive content such as videos and blogs to be integrated with product descriptions on the site, a solution that brings obvious benefits to both parties.
Alexa and Siri: two accomplices of your ecommerce
Another important data to analyse for a winning e-commerce comes to us from Google and concerns one of the most trending tools of recent years: virtual assistants and voice search.
One statistic reports that 20% of all Google search queries are via voice search.
But even more significant is that 71% of all mobile users between the ages of 18 and 29 use voice assistants on their smartphones, rather than typing.
Voice assistants like Siri, Alexa, and Google’s voice assistant are increasingly popular.
It is estimated that in 2023 about 8 billion mobile devices will be equipped.
As a result, a direct increase in “voice shopping” searches is also expected with a value forecast of 40 billion for 2022.
At this stage the technology is so recent in development that it seems that not all marketers and the owners of e-Commerce have realized the importance of this type of purchase, however the ease and the immediacy with which you can buy via these wizards voice should not be underestimated.
It is easy to see how future trends will inevitably be influenced by technological advances such as artificial intelligence, virtual reality, augmented reality and big data.
The importance of mobile devices continues to play an important role in attracting traffic and successful conversions.
Keeping up with the times is necessary and we are ready to help you not to fall behind.
What will the consultant do for your company?
A digital consultant does much more than meets the eye, they may be specialized in one of these areas, but only a trained team can guarantee you 360-degree effective results.
Only in this way will you be able to have a marketing strategy that allows you to manage simultaneously:
- Web Design
- Social Media
Despite the various fields in which our team is experienced, our first and fundamental goal is to increase your sales!