TECH's MBA in Creative Business Management equips you with the skills and expertise you need to revolutionize the way organizations operate and connect with their audiences
Digital transformation has had a significant impact on the creative industry, enabling new ways of creating, promoting and distributing content. In this context of continuous change, specializations such as the Private Master MBA in Management of Creative Enterprises they are born to help marketers introduce the latest technological trends and implement disruptive strategies.
Thus, those who are able to adopt digital technologies in all areas of the creative industries, from design to production, from marketing to distribution, will become a true Digital Marketing expert. This obviously includes the use of digital platforms, mastery of the main social networks, data analysis, artificial intelligence or virtual reality, among other technologies.
To know how to enhance the user experience, apply Big Data in companies or generate new business models, this Master brings together a global vision with a look at the future of the creative industry itself, consumer management, Creative Building, to entrepreneurship or the new era of Digital Marketing.
New ways to redefine creative content creation and delivery
A few years ago, the introduction of VR for creating immersive experiences in both video games and advertising spaces boosted an industry that is still in its infancy and trying to captivate millions of users. However, the big change has come with Artificial Intelligence and Machine Learning, which are completely breaking the mold for creators.
A change that companies and professionals have taken on to generate process automation, obtain much more precise data on their target, personalize the contents even more and make a leap in quality. Staying on the sidelines of this efficiency optimization means persisting in a traditional world that will soon be obsolete.
Previous technological experiences have already shown us the way. Constant updating and tackling new challenges with knowledge of the facts are the basis of any company that wants to grow, develop or break completely in a digital environment that has surprise as its attraction. And it is here that the Master like the TECH Master makes a qualitative leap. Up-to-date content, with highly prestigious experts and a flexible teaching methodology in line with current academic times.
The Master MBA TECH in Creative Business Management
The challenges of the future do not focus only on technology, but also on the new skills of the professionals who lead advertising agencies, design studios, audiovisual production companies or software companies. An approach that allows them to identify market opportunities, develop business models, establish effective marketing strategies and comprehensively manage their creative companies.
From this point of view, this university institution offers an apprenticeship in line with current reality. Thus, the new global context of the creative industries is explored, how to overcome the obstacles to innovation, communication and brand management, the generation of business ideas and their implementation with all the guarantees of success.
A program with a study plan prepared by specialists with consolidated experience and who contribute their accumulated experience in the sector. In this way, the professional obtains a rigorous theoretical framework, but with a practical perspective and direct application to develop perfectly in a world that requires executives, managers and consultants with a renewed mindset.
Technological University TECH
TECH is a 100% online university that has gained international recognition from institutions such as Google, Forbes and the Financial Times. Recognitions obtained, among others, for the high employability rate (99%) of its students in the first 12 months after completing their studies, according to a report by the KPMG consultancy firm.
In addition to the employability rate, TECH stands out for the quality of its programs and the modernity of its contents: Trutspilot ranked it as the university most appreciated by its own students, obtaining a score of 4,9 out of 5 after over 1000 reviews. This high score reflects graduates' satisfaction with the educational experience they received.
TECH has also been recognized for its progression in the industry, being mentioned by the Financial Times as one of the 200 fastest growing companies in Europe in recent years.
