THE• innovative business organization based on the use of technologies and digitalization of internal and external processes, as well as the active and continued promotion of the services we offer through business development, marketing and communication systems (letter "I" of our logo actually stands for "Innovation"); in a world in constant movement and expansion such as that of Marketing and ICT it is important if not fundamental, it must therefore become a priority for your business.
Il risk of being left behind is high, being overtaken by competitors would risk triggering a vicious circle and keeping up would become increasingly difficult.
For this reason it is development of a well organized Digital Marketing plan for your online business, it becomes a fundamental factor in implementing your business. Often this activity is neglected or even delayed, therefore a good organization would create a competitive advantage compared to its competitors.
A good digital marketing plan facilitates the acquisition of leads and customers, thus triggering a cycle of growth and increased revenue. Implement strategies smart of Digital Marketing must become a priority in your online business.
The tools that can be exploited are now many, from SEO to chatbots, the important is organize your plan at best and respect it as faithfully as possible. Consumers change and companies need to evolve, the risk of getting lost is high.
First Step: Think about the Digital Marketing Plan
Think big and not the single website or single service, for a good Digital Marketing plan you need one overview. A very common mistake is to set exaggerated goals right away, proceed step by step and with goals that can be measured. Proceeding in this way can only have positive implications for your online business, or at least it would lead to a better organization by facilitating work.
Il monitoring is another activity facilitated by online presence, but in turn it helps changes and implementations with respect to one's presence and work. Monitor traffic, users, feedback and operations.
It becomes, therefore, one more step towards customer loyalty and the acquisition of new users, the data collected can be reused to get to know your customers better and to be able to send personalized messages based on the characteristics of the user, but not only thefeedback analysis - which is often neglected - allows us to understand the strengths and weaknesses, for continuous improvement.
La target segmentation andsending personalized offers - as already mentioned above - are some of the activities possible thanks to the data collection navigation.
Il monitoring of Analytics that go to work on the behavior of users who interact with our online system, are all points in favor of the company, also with regard to the organization of objectives and strategies. By leveraging new ICT technologies, including SEO, email marketing and social media activities, the possibilities of create relationships and new customers increases.
In addition to technical tools, a good storytelling and copywriting job.
La brand storytelling creates engagement with the customer who recognizes himself in the history of the brand.
But it's not just the content, in fact the site also needs to be organized with a responsive web design, therefore able to adapt to any device in which it could be read.
The new trend is shifting to smartphones, an online business site not mobile-friendly it could be unattractive and boring for the user and possible customer, so much so as to push him to leave our page.
The site must also be easily usable and at a clear glance, it is important that it helps and accompany the customer in navigation, so that he concludes the operation or purchase and remains satisfied.
A well done site, in the field of Digital Marketing, is essential to acquire potential users and keep customers who have already had an interaction.
The Tools of Digital Marketing Useful for Your Online Business
One of the imperatives of those who work in digital marketing must be the goal of always stay up to date on new tools and new trends.
This world is in fact constantly changing, losing something new can be fatal and taking advantage of a path that has not been traveled much could give you a considerable competitive advantage over your own. competitors.
For example, a strategy developed on the system of programmatic ADS it will lead to efficient optimization and diversification in the acquisition of new traffic. But how does it work? It is a software that specializes in purchasing advertising and resale to advertisers, in short it is an intermediary between supply and demand of online advertising space.
In the digital marketing strategy of your online business it can be used for the creation of highly personalized advertising campaigns, thus intelligently managing the monetization deriving from this system.
Surely among the main strategies in Digital Marketing remains theSEO activity, positioning it is important if not essential to acquire new visits and turn them into conversions. The Search Engine Optimization comprises that set of activities and practices useful for generating new traffic to a website and to the positioning of the site in searches. Optimization is a constantly evolving process, each new tool must be learned and included in your Digital marketing strategy.
It might seem trivial, but users aren't the only ones to keep an eye on, in fact an analysis of your competition plays in favor of the company and together with an analysis - clearly critical - of its business, it can lead to improvements over the competition.
Innovation and dynamism are two prerogatives of a good digital marketing strategy, and side by side with one good technological competence and analysis of the data, they can only lead to the success on the market.
Your strategy must evolve towards the customer, through the study of new, measurable and customizable strategies. Staying up to date must become the rule and if it is not possible then it is important to contact experts in the sector, because the failure in this field it would lead to a large detachment with respect to competitors, with the risk of a eclipsing your business.
The integration of its strategy with digital marketing practices will allow the achievement of defined targets and choose and it will be easy monitor actions on its site, all this in view of the improvement e optimization of a marketing strategy both broad-spectrum and day-to-day.
An good Digital Marketing strategy for your online business so pass by technique and creativity, through: data analysis, creative content, new technologies and ICT and business.
Digital Marketing is Essential to Grow Your Business
If you are still not convinced of the strength and effectiveness of Digital Marketing we will convince you through the telling of its story.
The term has been popularized since the 2000s, but previously it was used to sponsor products and broadcast news, in fact this term indicates a marketing service that involves the use of electronic devices, be it a computer or a radio or any other electronic thing.
And here we are catapulted to the end of the 800th century, where the radio was the instrument par excellence: the primordial digital marketing tool.
Subsequently. after a century, the world of advertising begins to change, totally changes, advertising becomes essential and reaching customers is a must.
To survive it is necessary to increase loyal customers, interested parties: Google Adwords is born, a novelty very far from the normal way of advertising, at times almost annoying, yes because it forced the user to focus on advertisements, contrasted him precisely with the research he was carrying out, forced him to read the ads.
To remedy the invasion of these advertisements users was born AdBlock and it seemed that now you could take a breath and be left a little in peace.
But marketers understood it more and more every day strength and power which had communication through the computer and consequently the online platforms.
Being able to settle in this context guarantees an unlimited number of users reachable and a very large market with no more restrictions.
The Customer: at the Center of the Digital Marketing Strategy
The strength of the evolution of this sector is having put the customer himself at the center. The experience and needs of the user come before the product itself, and we know that whoever wins over the customer wins over marketing.
Il system created by Google Adwords is based on keywords, the so-called user search keywords, a PPC mechanism (Pay Per Click) which could then be compared with auctions: a huge square in which each bidder must face another bidder who is very similar to him every time. And the question is always the same: Will I win or will you win?
The advertising market is now controlled by Google, or at least a good chunk of it is. Enter this field nowadays is no longer an optional choice, if you want to get a competitive advantage it is the only way to fight competitors on an equal footing.
Do we remember 2008? The year in which Social Networks have appeared. A sudden spread all over the world has overwhelmed us, it has totally changed our way of life. Now we are all "social", we are able to tell our days to anyone, to any person regardless of where they are.
Facebook immediately acquired record numbers, and immediately it was understood that it could be the best and above all the fastest way to do business. As you tell your life, you can also tell the life of the products you are selling. To neglect this platform is to neglect 80% of the potential market.
Two years later it is the phenomenon of Mobile has exploded: the smartphone. And then here is that the two instruments of the future have found themselves united all of a sudden. Is mass marketing possible? Yes definitely.
Digital Marketing is the New Synonym of Success
Investing in Digital Marketing nowadays requires expertise, resources and time. Elements that should not be neglected at all. Anyone who decides to use this tool must know that he will face a difficult challenge, but with commitment the results will be assured.
However, using Digital Marketing is not within everyone's reach, it seems easy, a pinch of technology seems to be enough and that's it. But is not so. The wisest choice for any company is to rely on a team of professionals, competent and with experience.
Growing your company also means investing in Digital Marketing. We must not underestimate this aspect and include it in your strategic marketing plan.
Digital Marketing is not just Google Adwords, it's also Facebook / Instagram Ads, it's ChatBots. And on this last tool we need to dwell. Yes, Digital Marketing is also keeping up to date on the latest marketing tools, this is a world that evolves, changes, is dynamic, never stops every day.
Now, let's imagine we have a chance to sponsor a product directly on users' smartphones even just interested in our sales sector. Incredible right? Yet with new technologies this too has become a common reality.
I chatbot they are automatic chats that do the work of thousands of operators themselves, are able to communicate simultaneously with an unlimited number of users. Nowadays it is natural to come to the conclusion that the strength of a company goes through Digital Marketing, and Digital Marketing are also precisely these automatic chats. Having the access keys of users' phones is the fastest way to target them and respond constantly to their requests or offering what they are looking for at the right time.
As mentioned above: whoever wins on Mobile, therefore on customers, wins on marketing.
Digital Marketing is also SEO (Search Engine Optimization), this is the basis of every company that just wants to compete with its opponents. An ordinary person when looking for something to buy usually does some research online, it all starts with Google, the search engine that has now become our second brain, our first dictionary. Google won above all because it is easy to use and affordable for everyone.
The Goal of Each Company is Achieved Only with Digital Marketing
The dream of every company, regardless of the sector in which it is located, is to be well positioned on Google, to be the first answer to the question of users in search. Here we are not just talking about Google Adwords, but about organic results, those not sponsored. And how to optimize positioning? Again with Digital Marketing, of course.
The techniques are effective and allow you to achieve great results but the work behind it is immense, and again, if carried out by competent people who know every trick of the trade, it ensures a guaranteed success.