Organization in a world in constant movement and expansion such as that of Marketing and ICT is important if not fundamental, it must therefore become a priority for your business.
The risk of being left behind is high, being overtaken by competitors would risk triggering a vicious circle and keeping up would become increasingly difficult.
For this reason, the development of a well-organized Digital Marketing plan for your online business becomes a fundamental factor in implementing your business. Often this activity is neglected or even delayed, so a good organization would create a competitive advantage over its competitors.
A good Digital Marketing plan facilitates the acquisition of contacts and customers, thus triggering a circle of growth and increased revenue. Implementing smart Digital Marketing strategies must become a priority in your online business.
There are now many tools that can be used, from SEO to Chabot, the important thing is to organize your plan in the best possible way and respect it as closely as possible. Consumers change and companies have to evolve: the risk of getting lost is high.
First Step: Think about the Digital Marketing Plan
Think big and not on a single website or single service, an overview is required for a good Digital Marketing plan. A very common mistake is setting exaggerated goals right away, you should try instead proceeding step by step and with goals that can be measured. Proceeding in this way can only have positive implications for your online business, or at least it would lead to a better organization by facilitating work.
Monitoring is another activity facilitated by the online presence, but it also helps changes and implementations regarding one’s presence and work. You can monitor traffic, users, feedback and operations.
Therefore, it becomes one more step towards customer loyalty and acquisition of new users: the data you collect can be reused to get to know your customers better and to be able to send personalized messages, based on the characteristics of the user. Moreover, feedback analysis – which is often neglected – enables you to understand the strengths and weaknesses, for continuous and constant improvement.
The segmentation of your target and sending of personalized offers – as already mentioned above – are some of the activities possible thanks to the collection of navigation data.
The monitoring of Analytics that work on the behaviour of users who interact with our online system, are all points in favour of the company, also with regard to the organization of objectives and strategies. By leveraging new ICT technologies, including SEO, email marketing and social media activities, the chances of creating relationships and new customers increase.
Technical tools must also be paired with good storytelling and copywriting work.
The brand narrative creates engagement with the customer who recognizes himself in your brand’s history.
But it’s not only the content, in fact the site must also be organized with a responsive web design, therefore able to adapt to any device where it could be read.
The new trend is shifting to smartphones, and a site of a non-mobile-friendly online company may be unappetizing and boring for users and possible customers, so much so that they are forced to leave your page.
Even the site must be easy to use and at a clear glance, it is important for it to be helpful and to guide the customer’s navigation, so that he concludes the transaction and remains satisfied.
A well-made site is essential for acquiring potential users and retaining customers who have already had an interaction.
Useful Digital Marketing’s Tools for Your Online Business
One of the imperatives of those who work in digital marketing is always staying updated on new tools and new trends.
This world is in fact constantly changing, losing something new can be fatal and taking advantage of a path that is not well travelled could give a considerable competitive advantage over competitors.
For example, a strategy developed on the programmatic ADS system will lead to efficient optimization and diversification in the acquisition of new traffic. But how does it work? It is a software developed for the purchase of advertising space and resale to advertisers, in a nutshell it’s an intermediary between supply and demand for online advertising space.
In your digital marketing strategy, if you have an online business, it can be used to create highly personalized advertising campaigns, thus intelligently managing the monetization coming from this system.
Certainly one of the main strategies in Digital Marketing remains the SEO activity, positioning is important if not essential to gain new visits and turn them into conversions. Search Engine Optimization includes the set of activities and practices useful for generating new traffic to a website and positioning the site in searches. Optimization is a constantly evolving process, each new tool must be learned and included in one’s own digital marketing strategy.
It might seem trivial, but users are not the only ones to keep an eye on, in fact an analysis of one’s competition works in favour of the company and combined with an analysis – clearly critical – of one’s business, can lead to improvements compared to competition.
Innovation and dynamism are two prerogatives of a good digital marketing strategy, and combined with good technological competence and data analysis, they can only lead to success on the market.
Your strategy must evolve towards the customer, through the study of new, measurable and customizable strategies. Always staying up to date must be your rule and if it’s not possible, then it is important to turn to professionals, because failure in this field would lead to a large detachment from competitors, with the risk of eclipsing of your business.
The integration of your strategy with digital marketing practices will allow the achievement of the defined and selected targets and it will be easy to monitor the actions on your site, all this in view of the improvement and optimization of a marketing strategy both broad-spectrum and day to day.
A good Digital Marketing strategy for your online business therefore passes through technique and creativity, through: data analysis, creative content, new technologies and ICT and business.
Digital Marketing is Essential to Grow Your Business
If you are still not convinced of the strength and effectiveness of Digital Marketing, we will convince you by telling its story.
The term has become popular since the 2000s, but before it was used to sponsor products and broadcast news, in fact this term indicates a marketing service that involves the use of electronic devices, be it a computer or a radio or anything else electronic.
And here we are in the end of the 19th century, where radio was the primary instrument: the primordial digital marketing tool.
Subsequently, after a century, the world of advertising begins to change, totally changes, advertising becomes essential and reaching customers is a must.
To survive it’s necessary to increase the loyal customers, the interested parties: Google Adwords is born, a novelty very far from the normal way of advertising, at times almost annoying, because it forced the user to dwell on advertisements, it contrasted him precisely on the searches he was carrying out, it forced him to read the ads.
To remedy the invasion of these advertisements, users invented AdBlock, and it seemed to them that they could take a breath and be left a little in peace.
But marketers understood more and more every day the strength and power of communication through the computer and consequently the online platforms.
Being able to settle in this context guarantees an unlimited number of reachable users and a very wide market without restrictions.
The Customer: at the Centre of the Digital Marketing Strategy
The strength of the evolution of this field is putting the customer himself at the centre. The experience and needs of the user come before the product itself, and you know, whoever wins over the customer wins over marketing.
The system created by Google Adwords is based on keywords, the so-called user search keywords, a PPC (Pay Per Click) mechanism that could then be compared with auctions: a huge square in which each bidder has to face another each time bidder quite similar to him. And the question is always the same: will I win or will you win?
The advertising market is now controlled by Google, or at least a good chunk of it is. Entering this field nowadays is no longer an optional choice, if you want to get a competitive advantage it is the only way to fight competitors on an equal footing.
Do we remember 2008? The year in which the Social Networks appeared. A sudden spread all over the world overwhelmed us, it totally changed our way of life. Now we are all “social”, we are able to tell our days to anyone, to any person regardless of where they are.
Facebook immediately acquired record numbers, and it was immediately understood that it could be the best and above all fastest way to do business. As you tell about your life, you can also tell the life of the products you are selling. To neglect this platform is to neglect 80% of the potential market.
Two years later the mobile phenomenon exploded: smartphones. And then the two tools of the future found themselves united all of a sudden. Is mass marketing possible? Yes definitely.
Digital Marketing is the New Synonym of Success
Investing in Digital Marketing nowadays requires expertise, resources and time. Elements that absolutely must not be neglected. Anyone who decides to use this tool must know that it will face a difficult challenge, but with commitment the results will be guaranteed.
However, using Digital Marketing is not within everyone’s reach, it seems easy, a pinch of technology seems to be enough and that’s it. But is not so. The wisest choice for any company is to rely on a team of skilled and experienced professionals.
Growing your company also means investing in Digital Marketing. We must not underestimate this aspect and include it in your strategic marketing plan.
Digital Marketing is not just Google Adwords, it’s also Facebook / Instagram Ads, it’s Chabot. And on this last tool we need to dwell. Yes, Digital Marketing also means staying up to date on the latest marketing tools, this is a world that evolves, changes every day, is dynamic, never stops.
Now, let’s imagine having the opportunity to advertise a product directly on the smartphone of users interested in it. Incredible right? Yet with new technologies this too has become a common reality.
Chabot are automatic chats that do the work without thousands of operators, they are able to communicate simultaneously with an unlimited number of users. Nowadays it is natural to come to the conclusion that the strength of a company comes through Digital Marketing, and Digital Marketing are also these automatic chats. Having the access keys of users’ phones is the fastest way to target them and respond constantly to their requests or offering what they are looking for at the right time.
As already mentioned above: whoever wins on Mobile, therefore on customers, wins on marketing.
Digital Marketing is also SEO (Search Engine Optimization), this is the basis of every company that just wants to compete with its rivals. When an ordinary person is looking for something to buy, he usually does online research, everything starts from Google, the search engine that has now become our second brain, our first dictionary. Google won above all because it is easy to use and affordable for everyone.
The Goal of Each Company is Achieved Only with Digital Marketing
The dream of every company, regardless of the field in which it is located, is to be well positioned on Google, to be the first answer to the question of users in search. Here we are not only talking about Google Adwords, but about organic results, those not sponsored. And how is positioning optimized? Again with Digital Marketing, of course.
The techniques are effective and allow you to achieve great results but the work behind it is huge, and again, if carried out by competent people who know every trick of the trade, it ensures a guaranteed success.