Sales funnel processing, creation and development of landing pages and contact forms, creation of automation to keep the interest of leads alive.
The basic strategy includes:
Identification of communication channels where the company is present and visible and where there is the highest concentration of target audience. Creation of a first Ad campaign that make the user interact through the use of call to action
Planning of the campaign according to the company's reference audience parameters.<br /> Delimitation of the public based on interests, locations, personal data and profession
Creation of advertisements with a strong visual impact, through graphics and multimedia videos created ad hoc to strike the attention of the user accompanied by calls to actions that refer to advantages such as promotions, advice, gifts
Data collection and profiling
Linking the Ad to a specific landing page, the lead's first landing point.<br /> Creation of contact forms to be linked in the Ad or to be included in the landing which will be personalized and specific for the objective to be achieved. Collection and cataloguing of the names, e-mail addresses and telephone numbers of the leads generated