Google Ads, Grant and PPC
Increase your ROI. No Percentages for us, no Conflicts of Interest
The basic strategy includes:
Campaign Setup
The Google Ads campaign will be set up so that you can invest your budget in the smartest way possible. The goal is not to spend the entire budget but to have an acquisition cost as low as possible.
Budget Optimization
The Google Ads budget will be optimized and distributed for the ads that perform best and generate the most sales. The customer will have control of the budget and will decide independently how much to allocate to the campaign.
Cost reduction
Reducing costs means optimizing the campaign and allowing you to have a positive ROI. It is important to track visits and sales well to know for sure which ads lead to actual sales and which ones need to be changed.
Punctual reporting
Punctual reports will be sent to the customer to allow you to always have the situation under control and possibly make changes to the budget. Particular importance will be given to the ROI and the acquisition cost.
Google Grant for Onlus
The management of the Google Grant account for non-profit organizations and voluntary associations allows you to intercept qualified traffic with the aim of increasing online donations, communicating the right values and objectives of the association.
For an effective strategy of digital marketing for the non-profit click here
