EffonCall

B2B telemarketing and qualified appointment scheduling

Effoncall specializes in scheduling qualified appointments and B2B business development. Its goal is to help companies and professionals connect with decision makers and potential customers through structured telemarketing, lead generation, and sales support activities.

To support the brand's growth, we developed a comprehensive rebranding, web design, and digital marketing project. The work began with redefining the company's identity, with a new, more professional and corporate positioning, and then extended to the creation of a new website, SEO activities, social media management, Google Ads and Meta Ads campaigns, and the implementation of email marketing and marketing automation strategies.

The project's goal was to strengthen Effoncall's digital presence, improve brand perception, increase online visibility, and generate new business opportunities both through new customer acquisition and through dedicated recruitment and selection activities.

SECTOR

B2B

OFFERED SERVICES

AdvertisingBrand IdentityMarketing StrategySEOSocial MediaWeb Design

WEBSITE

https://www.effoncall.com/

Project objectives

Strengthen the brand's positioning in the B2B qualified appointment scheduling sector

Create a new visual identity that is more professional, authoritative and consistent with the target market

Develop a new website aimed at lead generation and acquiring business contacts

Increase qualified traffic through SEO activities and advertising campaigns

Generate contact requests from companies interested in B2B business development services

Support the search for new professionals through dedicated campaigns and personalized application pages

Improve your brand's online presence through strategic social media content.

Activate email marketing and automation tools to manage contacts and business opportunities

Rebranding

Complete redefinition of the brand identity through a new logo, color palette, tone of voice, and communication guidelines geared towards a more corporate and professional image.

Web Design

Design and development of the new website with a focus on user experience, lead generation, service presentation, and acquisition of qualified contacts.

SEO

Technical and strategic optimization of the website to improve organic Google rankings for keywords related to B2B telemarketing, appointment scheduling, and business development.

Google Ads

Creation and management of lead-generation Google Ads campaigns aimed at attracting new businesses interested in Effoncall's services.

MetaAds

Developing advertising campaigns on Facebook and Instagram to both generate business leads and recruit new professionals.

Social Media Marketing

Management of corporate social media channels through strategic content production, regular publications, and Brand Awareness-building activities.

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The Effoncall project represented a comprehensive digital transformation journey. From redefining the brand identity to building a structured online presence, each activity was developed with the goal of concretely supporting the company's commercial growth and its evolution in the B2B market.
CristinaProject Manager Effoncall