Pandant

Matching clothing for the whole family

Pandant was a clothing e-commerce site founded around an original idea: creating coordinated collections to dress the whole family together. Sweaters, hats, dresses, and other items were offered in versions dedicated to mom, dad, and kids, maintaining a common style but introducing details and variations specific to each member. Not perfectly identical outfits, therefore, but rather pieces designed to be recognizable as part of the same collection and to express, even through clothing, the bond between parents and children.

The digital project started practically from scratch. Together with the client, we first defined the image Pandant would use on social media, developing a color palette and mood board as the basis for all subsequent content production. From this identity, we built the brand's organic presence and developed social advertising campaigns , creating recognizable communication consistent with the familiar, contemporary feel of the collections.

SECTOR

E-commerce Fashion

OFFERED SERVICES

AdvertisingBrand IdentityMarketing StrategySocial Media

WEBSITE

https://pandant.net/

Project objectives

Giving the new brand a visual identity, defining colors, style, and graphic references that would make Pandant recognizable from the very first content.

Immediately convey the concept of the coordinated collections, highlighting the connection between the garments dedicated to different family members without blurring their differences.

Building a social media presence from scratch, creating ongoing communication that showcases the brand's products, collections, and universe.

Combine organic growth with targeted advertising, using social ads to expand Brand Awareness and drive new potential customers to e-commerce.

Brand Image

Pandant's initial visual identity was defined through the shared development of the color palette and mood board, creating the aesthetic guidelines subsequently used to bring uniformity and recognizability to social media communications.

Social Media

Creation and management of social media profiles from the initial stage, including the creation of content dedicated to the collections and the concept of coordinated outfits to showcase Pandant through a consistent and distinctive visual style.

Social Ads

Design and management of social media advertising campaigns to increase the new brand's visibility, reach families potentially interested in the offering, and guide the public from discovering the collections to e-commerce.

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With Pandant, we started with a very specific product idea and built an instantly recognizable identity around it. Palettes, moodboards, content, and campaigns were created together to convey the concept of coordinated family wear without sacrificing the personality of each family member.
AgneseProject Manager Pandant