Gianni Acunto Forni

From Naples to the world, a story of excellence in pizza ovens, combining tradition and innovation.

Artisan tradition, experience, and production quality have made Gianni Acunto Forni an established name in the production of professional pizza ovens, renowned and appreciated both in Italy and internationally. This legacy, built over time, required an online presence capable of more forcefully representing its value and supporting the company's new commercial ambitions.

Our work focused on the overall evolution of the brand's communication, starting with a graphic redesign of the main website to make it more modern, engaging, and consistent with the new corporate image. We complemented this work with Marketing Strategy, Brand Identity, and multilingual SEO activities, with the goal of enhancing the products, increasing the company's visibility, and reaching new potential customers in various target markets.

Particular attention was paid to the United States, through the design and development of a dedicated landing page and Google Ads campaigns aimed at generating new leads. The integration of web presence, organic visibility, and advertising supported Acunto's international expansion and created new business opportunities for an Italian brand recognized worldwide.

SECTOR

B2B Industry

OFFERED SERVICES

AdvertisingBrand IdentityMarketing StrategySEOSocial MediaWeb Design

WEBSITE

https://www.acunto.it/

Project objectives

Evolution of Acunto's online image through a complete graphic redesign of the main site, making it more modern, engaging, and consistent with the brand's prestige.

Increase international visibility through a multilingual SEO strategy designed to improve search engine rankings in key target markets.

Acquisition of new business contacts through Google Ads campaigns aimed at users and professionals interested in the professional ovens produced by the company.

Expanded presence in the United States through a dedicated landing page and promotional activities specifically developed to tap into the opportunities offered by the American market.

Improved product and company presentation through a more effective web structure, capable of immediately communicating the quality, experience, and value of Acunto products.

Strengthening brand recognition through a more contemporary image and consistent communication across the website, advertising campaigns, and various international markets.

Generate new business opportunities through the coordination of SEO, Google Ads, and web tools dedicated to prospecting in Italy and abroad.

Adapting communications to the needs of different markets through content and tools designed to reach an international audience and support the company's commercial growth.

Brand Identity

Evolution of the brand image to more contemporary represent the quality, experience, and tradition that have made Acunto a benchmark in the production of professional ovens.

Marketing Strategy

Planning the activities needed to support Acunto's business objectives and international expansion, coordinating online presence, search engine visibility, and new contact acquisition.

Web Design

Complete graphic redesign of the main website to offer a more modern and engaging experience, improve product presentation, and align the online presence with the new brand image.

Web development

Design and development of a landing page dedicated to the American market, created to present Acunto's offering to a specific audience and encourage the acquisition of new business contacts in the United States.

Multilingual SEO

Multilingual positioning activities developed to increase Acunto's visibility on search engines and reach potential customers interested in its products in various international markets.

Advertising

Managed Google Ads campaigns aimed at generating leads, with a focus on the American market and identifying new business opportunities to support the company's expansion.

"

Acunto is one of those Italian companies whose value is already recognized well beyond national borders. Our work has been to accompany its evolution, renewing its online presence and developing tools and strategies capable of transforming a reputation built over time into new business opportunities in international markets.
Giulia D.Project Manager Gianni Acunto Forni