Soft Firenze
Valorization of Made in Italy
Soft Firenze is a brand specializing in cashmere garments and artisanal knitwear Made in Italy, reflecting a manufacturing tradition that combines quality materials, stylistic research, and attention to detail. Each collection is born from the combination of artisanal skills and innovation, resulting in products designed for a clientele seeking exclusivity, elegance, and authenticity.
The project was developed with the goal of translating these values into a digital ecosystem capable of representing the brand with the same attention paid to its products. By defining a communications strategy, enhancing the visual identity, managing social media, and developing the website, we built an online presence consistent with the company's premium positioning.
Over time, we have also supported the brand's evolution through a website restyling, redesigning the user experience and visual language to make it even more elegant, functional, and in line with new commercial and communication needs.
SECTOR
OFFERED SERVICES
WEBSITE
Project objectives
Marketing Strategy
Definition of a digital strategy aimed at enhancing the brand's positioning and strengthening its presence in the high-end knitwear market.
Brand Identity
Development of a coordinated visual identity, designed to convey elegance, artisanal quality, and authenticity at every brand touchpoint.
Web development
Design and development of a customized website, designed to enhance the brand, tell its story, and offer a refined and intuitive browsing experience.
Web Design
Graphic restyling of the website to update its aesthetics, structure, and user experience, maintaining full consistency with the evolution of the brand.
Social Media
Social media management through content dedicated to the collections, artisanal processes, and values that distinguish the brand.
