The Lunar Deco

Personalized posters inspired by the Moon and life's most important moments

The Lunar Deco was an innovative e-commerce project that transformed real astronomical data into personalized decorative objects. Through a system based on images and data collected during space missions, users could visualize the Moon's appearance at a specific date, place, and moment in their lives, such as a birth, anniversary, wedding, or other significant memory. The generated image was then transformed into a personalized poster to keep or give as a gift.

To support the project's launch and growth, we developed a digital strategy aimed at highlighting the product's uniqueness and promoting its e-commerce platform. The work involved branding, web development, advertising campaigns, and digital marketing, with the goal of increasing brand visibility, attracting new customers, and transforming an original idea into a product capable of generating emotion and engagement.

SECTOR

Furniture E-commerce

OFFERED SERVICES

AdvertisingMarketing StrategySocial Media

WEBSITE

https://thelunardeco.com/

Project objectives

Launch and promote an e-commerce site based on a highly customized product

Strengthen the brand's online visibility in the home decor and gift sector

Enhance the uniqueness of the concept linked to the Moon and personal memories

Increase qualified traffic to e-commerce

Generate sales through conversion-oriented digital campaigns

Building emotional communication capable of differentiating the brand

Improve brand recognition on digital channels

Support the project's growth in national and international markets

Marketing Strategy

Defining the project's identity and brand communication, highlighting the connection between astronomy, personal memories, and decorative design.

Google Ads

Creation and management of advertising campaigns aimed at selling personalized posters and acquiring qualified e-commerce traffic.

MetaAds

Content development and communication activities dedicated to product promotion and audience engagement through storytelling and emotion.

Social Media Marketing

Content development and communication activities dedicated to product promotion and audience engagement through storytelling and emotion.

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The Lunar Deco was one of the most original projects we've worked on. The challenge was to transform astronomical data into an emotional product, capable of recounting a personal memory. The entire digital strategy was designed to enhance this uniqueness and make it immediately understandable to users.
AgneseProject Manager The Lunar Deco