Adwords, Grant and PPC
Increase ROI. No percentages for us, no conflicts of interest
The basic strategy includes:
Campaign setup
The AdWords - Grant campaign will be set up so that you can spend your budget in the smartest way possible. The goal is not to spend the whole budget but to have the acquisition cost as low as possible
Budget optimization
The AdWords budget will be optimized and distributed for the ads that perform best and that generate the most sales. The customer will have control over the budget and decide independently how much to allocate to the campaign
Cost reduction
Reducing costs means making the campaign return and allowing you to have a positive ROI. It is important to track visits and sales well in order to know for sure which ads lead to actual sales and which ones need to be changed
Punctual reporting
Punctual reports will be sent to the customer to allow you to always have the situation under control and, if need be, to make changes to the budget. Particular importance will be given to ROI and acquisition cost
Google Grant for Onlus
