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Here's the breakdown straight from the official source: Why the difference

There was little evidence to suggest that filter cigarettes were any healthier than regular cigarettes, and the tobacco companies' own researchers knew this to be the case

rather, it provides a framework for how different types of measures relate to each other to impact the outcome of interest.13 For example, efforts to educate the public about the harm of tobacco products would be expected to raise awareness and influence risk perceptions, which in turn may increase cessation and decrease initiation activity, thereby improving health outcomes

As with all products, users should test a small amount prior to normal extended use