Have one Marketing strategy it is not only important in traditional sales, but also in other probably less obvious sectors like that of the Non-Profit.
Il In fact, marketing in this sector includes initiatives capable of creating value, from lead creation toincrease in donations.
Why choose to approach one Non-Profit Marketing Strategy? There are many more or less large associations of this type and the aim of all of them is clearly to advance their cause by finding leads and donors.
The reason why it is important is to be able to emerge.
Il Non-Profit Marketing aims to be a fundraising driver, always respecting the identity of the mission and values that characterize the Organization.
A Non-Profit Association must clearly focus on its activities of a social and solidarity nature, but at the same time it must not forget the issue of positioning.
The reason why It is important to rely on a non-profit web consultancy, we at Viva Digital are experts in this sector.
Third Sector Web Marketing Strategy: An Opportunity For Onlus
The Web is a dynamic, flexible and participatory tool for everyone, even for the non-profit sector.
Le Digital Marketing strategies for ONPs they are a constantly evolving environment, always offering new opportunities for this type of organization.
This type of strategic planning can be aopportunities for non-profit organizations, in fact make use of Digital Marketing tools in the different phases of an Association of this kind can lead to an increase in the chances of finding donors online and consequently an increase in the chances that these are transformed into donations online.
Given the many opportunities it is very important that you choose professionals for one non-profit web consultancy.
Why choose one advertising strategy for Onlus? Among the main reasons given by those who have never donated even if they are interested in a cause, there is the fact that they have not found an online donation system.
A further reason that inhibits users who could be possible donors is the lack of a specific reference of the organization, for example a site or simply a social channel.
Consequently to this, as for any economic organization, also for the non-profit organization web is a fundamental channel to be used for the transmission of information relating to the non-profit organization and its activities and for non-profit online advertising.
Increasing donations and earning supporters online can be much easier than you think, but only if you rely on industry experts like Viva Digital.
Le opportunities that arise for non-profit organizations are manifold, the web can be a powerful advertising channel for non-profit organizations, just being present in this dense digital ecosystem is a point in favor, through the channels present it will be possible to talk about one's own non-profit organization and the social objectives that one is intent on to pursue.
Non Profit Web Consulting: How To Turn Visitors Into Donors
Through these integrated strategies on the web NPOs have a powerful tool at their disposal, able to find new volunteers and potential donors and / or supporters.
Contacts and conversions can have different final implications, however important, from simple subscription, for example to a newsletter, up to donations.
The fundamental passage concerning the non-profit online advertising is to tell stories through languages and channels that are able to involve users.
It is important that communication to your community is built and optimized according to cross-channel strategies, clearly without neglecting the analytical aspect, a fundamental point that allows you to verify the effective effectiveness and impact of the different contents on the public, conveyed by the different channels.
È It is important to develop a communication strategy through different channels, this is because the Non-Profit Associations carry out socially useful activities, which in order to be practicable need consent from the public, for this reason even non-profit organizations must resort to strategic marketing tools, thus creating value and interest in its segment and target.
Il Third sector Web Marketing it is also based on Business Model, Mission, Vision and Value Proposition, as well as the communication activities related to them.
It is therefore necessary to reflect on the objectives and fundamental values of the activity, moving one marketing and communication strategy in that direction, the ultimate goal is to attract leads and consequently increase donations by sending a clear and convincing message to the public.
It is true that the Non-Profit Associations carry out socially useful activities, but it is still necessary to receive consent from their public.
A methodical approach is needed for the dissemination of one's mission, which is why a non-profit web consultancy can be the correct strategy to approach the issue, especially because it is necessary exploit the methods of strategic marketing in your favor, for example also Google Grant.
Advertising for Onlus: Earning Online Supporters
It often happens that operators in the Non-Profit sector have mistrust towards the adoption of Marketing strategies also in their sector.
For this to rely on experts like Viva Digital for a non-profit web consultancy is the winning strategy.
Often non-profit organizations making a mistake by focusing their entire fundraising strategy on crowdfunding and classic activities without adequate advertising, this happens due to the frequent distrust of strategic marketing, often seen as far from the causes of non-profit associations and consequently not applicable except for traditionally and purely commercial uses. Wrong!
Usually a non-profit association faces two types of public: the first is a “primary” public which is made up of the direct recipients of a service; and a secondary public represented by public administrations, financiers and all those subjects who deal with the dissemination of knowledge relating to the activities of the association.
Although it is clear as well in the Non-profit organizations need to use general marketing tools, for example, no association can fail to study the markets and segments of its users and target.
We can certainly affirm the in the non-profit sector, the most used marketing levers are those relating to communication and public relations, but also tools like Google Grant.
First of all it is necessary that there is a clear strategic planning at the base, which allows consistent use and without wasting resources.
As regards the levers of the Marketing Mix, attention must be paid to the different types of organization, their operations and the relationships existing between the subjects.
However, the best strategy is to request one non-profit web consultancy to increase donations to experts like us at Viva Digital.
Google Ad Grants: How to Make Yourself known and Attract Major Donors
Working in the non-profit sector is equivalent to facing difficulties every day, especially as regards researching and making oneself known by donors and volunteers.
But how to go about speed up this process? The tools available to get noticed and get a good positioning (synonymous with visibility) on the web are the same that are used by commercial companies.
The sponsorship of a non-profit organization is done through television, newspapers, social media and search engines.
The tool par excellence to promote your own non-profit organization in a completely free way is Google Ad Grants. The method is effective above all because it allows you to be known on the internet just like a normal commercial company.
But how does this resource work? Google Ad Grants is a Google Adwords advertising program born specifically with the intention of supporting non-profit associations.
Basically every non-profit organization is given a budget of $ 10000 a month which can be invested in PPC campaigns (Pay Per Click), i.e. the one who placed the advertisement pays only if the user clicks on the ad.
But what are the differences with normal Adwords?
- First we have the cost of keywords, no more than $ 2 per keyword can be offered.
- The adverts will come placed under Google's paid listings.
- There is no possibility of remarketing, only the search network is used.
- The purpose is non-profit, which means that Ad Grant cannot be used for commercial purposes. It is absolutely forbidden to use it for direct product sales.
- The account must be kept active. Which means that if you don't use it for more than 30 days, Google will automatically pause it.
As we see Google Grant it is made specifically for a non-profit organization. Clearly, for this type of association, based exclusively on donor income, having the possibility of using such a tool is something not to be underestimated.
Marketing nowadays it has become indispensable if you want to survive, the number of competitors who want to grab the top positions on Google, to attract a greater number of users are many.
Being able to emerge in this world steeped in competitiveness is a a challenge that not only engages standard commercial companies but also non-profit organizations.
More visibility = more visitors = more donors
If people know the organization's website then there will be a chance that they will donate and participate in the cause, otherwise the odds are very low.
Very often a problem that is found in this type of association is just a website unclear and consequently inaccurate information on how to transfer the money, etc.
These misunderstandings, albeit small, create confusion and cause users to lose patience and disinterest in the organization.
No efficiency of the service, no donors.
Money is in fact the indispensable means, we could define it as the engine of the Onlus, without the donors the causes could not even have begun.
And what is the only way to make this system work then? Advertising.
But to do this you also need to have some type of experience in the marketing industry. Knowing its secrets and strategies to stand out, to put yourself a step above the others.
Finding Donors Through Web Marketing
Contacting a Digital Marketing agency is also this: easily solving problems that previously seemed insurmountable.
In fact, being able to think only of one's own core business it is certainly profitable.
The resources to be used in this regard for a non-profit organization are numerousIf the workforce is concentrated exclusively on this, there will be a great result in the short term.
It must also be emphasized that for an association of this type it is not enough to have only an audience, it must also receive its consent, and therefore its participation.
And it is also for this reason that a broad and complete knowledge of the activities carried out within the company will help attract more interested users.
Today the internet is the platform par excellence. Like it or not each of us uses the telephone most of the time, both to communicate and to stay updated on world news or simply on what our friends or relatives are doing during the day.
We display posts on Instagram and Facebook, we search for information on Google, we verify emails: we are literally bombarded with inputs every minute that makes up our day. Online activities are numerous, the internet is a world unto itself, so huge that you can really get lost.
"Have the access keys" the phone of each of our potential users is a very powerful weapon.
In this way our organization will not only be more successful because people will know it better, but it will also have a direct link to a possible method of transferring money.
We need to know how to manage these tools in our favor. Relying on a communication agency like Viva Digital is already a guarantee.
Viva Digital is in fact made up of a team of experts in the sector and this certainly is an assurance of success.