Xexo

Digital ecosystem for online sex shop franchising with integrated dropshipping

Xexo is a leading Italian brand in the online sale of sex toys and adult products, with a network of affiliated franchised sex shops operating throughout the country. A complex and multifaceted project, in a market that requires discretion, professionalism, and thoughtful communication, where digital presence is the primary driver of growth and customer acquisition.

Viva Digital's work involved building the brand's entire digital ecosystem. From the franchise's official website, designed to attract new affiliates interested in opening an online sex shop, to the creation of customized e-commerce sites for each shop in the network, with an integrated dropshipping system for automatically synchronizing orders, products, and shipments with the central warehouse.

The strategy is rounded out with targeted advertising campaigns to acquire new affiliates and a social media strategy designed to promote affiliate shops, increase sales, and build a recognizable presence in a sector that requires creativity and compliance with the platforms' advertising policies.

SECTOR

Articles for Adults

OFFERED SERVICES

AdvertisingDropshipping ManagementSocial MediaWeb Design

WEBSITE

https://www.xexo.it/

Project objectives

Create the brand's official website to present the online franchising model and acquire new affiliates interested in opening a dropshipping sex shop.

Develop complete and customized e-commerce for each shop affiliated with the Xexo network, with a synchronized product catalog and automated order management.

Implement and manage an integrated dropshipping system to eliminate inventory risk for affiliates and ensure efficient shipping management.

Launch advertising campaigns to increase new network affiliations and support the growth of existing shops with targeted advertising that complies with platform policies.

Build a social media strategy to promote affiliate shops, increase brand visibility, and support online sales with creative and consistent communication.

Web Design

Creation of the brand's institutional website and customized e-commerce sites for each affiliate shop, with an integrated dropshipping system and automatic order synchronization.

Dropshipping Management

Implementation and management of the dropshipping system for real-time synchronization between affiliate shops and the central warehouse, with automatic product and shipping management.

Social Media

Social media communication strategy to promote affiliate shops, increase engagement, and support online sales growth while adhering to platform policies.

Ads Campaigns

Targeted advertising campaigns to acquire new network affiliates and increase sales of active shops with effective and optimized advertising.

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Over the years, the Xexo project has allowed us to specialize in industry marketing and offer partners a variety of up-to-date marketing solutions, in addition to the technical capabilities of managing a significant dropshipping infrastructure.
MarcoProject Manager Xexo