Morandi Tappeti

Oriental rugs, modern rugs and interior design culture

Morandi Tappeti is a historic reference point in the field of oriental rugs, modern rugs, and furnishing accessories, with extensive experience in selecting pieces from around the world and a consolidated presence through its own showrooms. In addition to sales, the brand stands out for its personalized consultancy and its ability to guide clients, architects, and interior designers in choosing the best solution for any space, combining traditional craftsmanship, aesthetic research, and quality materials.

To strengthen the company's digital presence, we developed an integrated strategy aimed at both acquiring new customers and leveraging the authority we've built over the years. The project involved SEO, web design, Google Ads, social media, social ads, and influencer marketing, along with the creation of a blog and collaborations with furniture industry professionals. The goal was to transform the website into a reference point not only for purchasing, but also for learning more about carpets and their culture.

SECTOR

Furniture E-commerce

OFFERED SERVICES

AdvertisingContent MarketingInfluencer MarketingMarketing StrategySEOSocial MediaWeb Design

WEBSITE

https://www.moranditappeti.it/

Project objectives

Strengthen Morandi Tappeti's online positioning as a point of reference for oriental, modern, and interior design rugs.

Increase your site's organic visibility through content dedicated to carpet selection, maintenance, and culture.

Leverage the company's experience by sharing its products, processes, and consulting services with customers.

Integrate advertising, content, and collaborations with designers and influencers to expand Brand Awareness and reach new audiences interested in furniture.

Web Design

Website optimization to improve the browsing experience, enhance the product catalog, and organize content clearly, facilitating both browsing and contact requests.

SEO

Website and content optimization activities to improve search engine rankings for keywords related to oriental rugs, modern rugs, furniture, and interior design.

Google Ads

Managed Google Ads campaigns to reach users interested in purchasing rugs and furnishings, increasing qualified traffic to the site.

Social Media

Social media content planning and management to showcase products, completed projects, interior design tips, and the company's history, strengthening relationships with customers and industry professionals.

Social Ads

Creation of advertising campaigns on social networks to promote collections, commercial initiatives, and content dedicated to the world of furniture and interior design.

Influencer Marketing

Developing collaborations with designers, architects, and influencers in the home and furniture industry to expand brand visibility and enhance its expertise, products, and services.

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Morandi Tappeti is a brand with a rich history and a wealth of expertise that extends far beyond product sales. Our goal was to transform this experience into a powerful digital presence, building a communication strategy that inspires, informs, and promotes the culture of carpets as a central element of interior design.
AgneseProject Manager Morandi Tappeti