Plan International Italia

International Organization for Children's Rights and Gender Equality

Plan International Italy is one of the leading humanitarian organizations working to protect the rights of children, girls, and young women. Through international cooperation projects, educational programs, awareness-raising activities, and advocacy campaigns, it works in numerous countries to combat poverty, discrimination, and inequality, promoting concrete opportunities for growth and development for future generations.

The collaboration with Plan International Italia was aimed at strengthening the organization's digital presence, increasing its ability to engage supporters, donors, and new audiences through structured and consistent communication across various digital channels. The project included social media management, blog management, newsletter management, community management, web development, and strategic consulting, with the goal of enhancing the organization's campaigns, increasing their visibility, and encouraging active participation from its community.

SECTOR

NGO

OFFERED SERVICES

Brand IdentityEmail MarketingCommunity managementMarketing StrategySEOSocial MediaWeb Design

WEBSITE

https://www.plan-international.it/

https://www.planinternational.it/

Project objectives

Strengthen the online visibility of the campaigns and initiatives promoted by the organization

Engage supporters, donors and new audiences through ongoing digital communication

Promote content, projects, and awareness-raising activities on childhood and gender equality issues.

Increase community participation and interactions on digital channels

Support fundraising activities and promotion of special campaigns

Create dedicated digital tools for specific initiatives and projects

Social Media Management

Manage the organization's social media channels through editorial planning, content creation, and promotion of awareness and fundraising campaigns.

Blog Management

Production and publication of informative content and in-depth articles dedicated to international projects, children's rights, and the organization's activities.

Creation and management of newsletters for supporters and donors to update the community on active campaigns, results achieved, and ongoing initiatives.

Marketing Strategy

Strategic support in defining digital communications activities, with the aim of increasing engagement, awareness, and participation in campaigns.

Web development

Design and development of landing pages dedicated to specific campaigns, including tools for fundraising and generating memberships and contacts.

"

Collaborating with Plan International Italia has allowed us to support an organization that works every day to ensure greater opportunities, rights, and protection for boys and girls, and young women. Knowing that our work can contribute, even indirectly, to raising awareness of this mission has been one of the most rewarding aspects of the entire project.
CristinaProject Manager Plan International Italia