Cefa

International cooperation and solidarity fundraising

CEFA – The Seed of Solidarity is an Italian non-governmental organization that has been implementing international cooperation, sustainable development, and social inclusion projects in various countries around the world for over fifty years. Through concrete interventions in agriculture, education, food security, and the economic empowerment of local communities, CEFA works daily to combat poverty and inequality, promoting long-lasting and sustainable growth opportunities.

The collaboration focused on supporting online fundraising activities related to the Bomboniere Solidali project, a tool that transforms important life moments into concrete acts of solidarity. Through Google Ads campaigns, fundraising consulting, and technical support, we worked to increase the initiative's visibility, attract new supporters, and improve the performance of digital fundraising activities. The goal was to help an ever-increasing number of people learn about and support the organization's projects.