MindFoodNess

Personal branding and digital launch of a bestseller dedicated to the relationship between mind and nutrition.

MindFoodNess is a publishing project conceived by Dr. Emanuel Mian, psychologist, psychotherapist, and educator, to accompany the launch of his book on the relationship between nutrition, emotions, and psychological well-being. The goal was to build a digital ecosystem that would showcase both the book and the author's professional profile, offering readers a clear, authoritative, and in-depth information platform. Thanks to a targeted communication strategy, the book reached the top spot in its category on Amazon, maintaining that position for several weeks.

To support the launch, we developed a dedicated platform and an integrated digital promotion strategy. Through web design, Google Ads, and social media ads, we created a journey that would guide users from discovering the project to purchasing the book, also integrating an online booking system for events and activities related to the initiative.

SECTOR

Wellness Personal Branding

OFFERED SERVICES

AdvertisingWeb Design

WEBSITE

https://www.mindfoodness.it/

Project objectives

Building a digital presence that simultaneously enhances the book and the author's personal brand.

Support the editorial launch with a strategy aimed at increasing visibility and online sales.

Create a simple and authoritative website that presents the project and makes it easier to purchase the volume.

Integrate advertising campaigns and digital tools to reach readers interested in psychology, wellness, and mindful eating.

Web development

Design and development of the website dedicated to the MindFoodNess project, created to present the book, explain its contents, and guide users towards purchasing and booking related activities.

Google Ads

Managed Google Ads campaigns to increase the book's visibility during its launch, reaching users interested in psychology, well-being, and personal growth.

Social Ads

Creation of social media advertising campaigns to support the author's personal branding, amplify the project's reach, and promote the book to an audience aligned with its content.

"

MindFoodNess was a project in which content and strategy worked together from day one. We built a digital ecosystem capable of promoting the book and Dr. Emanuel Mian, accompanying the launch with targeted communication that helped propel the volume to the top of its category on Amazon.
MarcoProject Manager MindFoodNess