Italian Light Store

Integrated digital strategy and internationalization for an e-commerce company specializing in Made in Italy lighting.

Italian Light Store is an Italian e-commerce company specializing in the sale of designer lighting products, focusing on quality and Made in Italy style. Standing out in a competitive market requires a strong, consistent digital presence capable of reaching customers not only in Italy but also abroad.

The project developed by Viva Digital combines Seo Positioning, multi-channel advertising, social media management, and email marketing into an integrated and coordinated strategy designed to increase qualified traffic, convert visits into purchases, and build customer loyalty over time.

A distinctive element of the project was the support for the website's internationalization. We developed advertising campaigns in English and French on both Google and social media, expanding the target audience to high-potential European markets and increasing online sales volume to foreign customers.

SECTOR

Furniture E-commerce

OFFERED SERVICES

AdvertisingEmail MarketingSocial MediaWeb Design

WEBSITE

https://www.italianlightstore.com/

Project objectives

Increase your e-commerce site's organic visibility on Google with ongoing Seo Positioning for keywords related to designer lighting and catalog products.

Generate qualified traffic and sales through conversion-optimized Google Ads and Social Ads campaigns, with remarketing activities to recover users who have not yet completed the purchase.

Build customer loyalty with a structured email marketing strategy to increase lifetime value and encourage repeat purchases.

Support the site's internationalization with advertising campaigns in English and French on Google and social media, opening the brand to new European markets and expanding its target audience beyond national borders.

Build a coordinated social media presence to promote products, increase engagement, and strengthen brand positioning in the designer lighting sector.

Seo Positioning

Continuous optimization work to increase the organic visibility of the e-commerce site on Google and attract customers actively searching for products in the lighting sector.

Google Ads and Social Ads

Google and social media advertising campaigns in Italian, English, and French to generate qualified traffic, increase sales, and reach new European markets.

Remarketing

Remarketing activities to recover users who had not completed the purchase and increase the overall e-commerce conversion rate.

Social Media

Social media management with content aimed at promoting products and strengthening the brand in the designer lighting sector.

Email Marketing

Email marketing strategy to build customer loyalty, encourage repeat purchases, and increase average lifetime value.

"

Viva Digital oversaw our e-commerce site's entire digital marketing campaign with excellent results. SEO, AdWords, and social media are no longer a hassle thanks to the invaluable help of the Viva Digital team, which has been working with us for years. We're very satisfied.
Daniela PettenàHolder Italian Light Store