Gourmet Italiano

From small Italian businesses to Portuguese tables

Gourmet Italiano was born from the initiative of two Italians who chose Portugal to share an authentic and refined selection of our country's gastronomic excellence. Each product is selected directly from small Italian businesses, prioritizing quality, tradition, and production capable of conveying the value of Italian food and wine culture.

Our work encompassed various aspects of the brand's online presence, from social media management to SEO activities, and planning Google Ads and Social Ads campaigns. These activities also included the creation of menus, posters, and graphic materials, as well as the management of tools and channels dedicated to product promotion and sales, including Google Merchant Center.

The project also included ongoing support for managing and optimizing e-commerce, with initiatives designed to improve product visibility and support sales activities. By coordinating the various channels, we helped strengthen Gourmet Italiano's presence on the Portuguese market and bring the quality of the brand's select Italian delicacies to an increasingly wider audience.

SECTOR

E-commerce Food

OFFERED SERVICES

AdvertisingBrand IdentityEmail MarketingMarketing StrategySEOSocial Media

WEBSITE

https://gourmetitaliano.pt/

Project objectives

Increase awareness of Gourmet Italiano in the Portuguese market through ongoing communication and promotional activities aimed at new potential customers.

Increase online sales through Google Ads and Social Ads campaigns designed to promote products and generate qualified traffic to your e-commerce site.

Improved organic visibility of the site through SEO activities aimed at attracting users interested in purchasing quality Italian products in Portugal.

Promoting the brand's selected excellence through content that showcases the provenance, characteristics, and distinctive value of the products offered.

Optimize product presence on online sales channels by managing Google Merchant Center and e-commerce promotion tools.

Support for online store management through ongoing interventions aimed at improving product presentation and the overall effectiveness of the shopping experience.

Coordination of communications across social media, advertising, the website, and promotional materials, ensuring continuity and recognition across various points of contact with the public.

Acquiring new customers in the Portuguese market through a multichannel strategy that integrates organic visibility, paid advertising, and social media.

Social Media

Manage social media channels with content dedicated to products, Italian culinary excellence, and store initiatives, maintaining ongoing dialogue with the public and expanding Brand Awareness.

Brand Identity

Creation of menus, posters, and graphic materials dedicated to the brand's promotional activities, maintaining a coordinated and recognizable image across various communication tools.

Marketing Strategy

Coordination of communications and promotional activities to support Gourmet Italiano's growth on the Portuguese market, integrating various channels according to the brand's commercial objectives.

Advertising

Planning and managing Google Ads and Social Ads campaigns to promote products, reach new potential customers, and generate qualified traffic to e-commerce sites.

SEO

Website and content optimization to improve search engine rankings and attract users in Portugal interested in purchasing quality Italian food products.

"

Gourmet Italiano is a project that has allowed us to work on every aspect of the brand's online presence, coordinating various activities and tools with a common goal: to introduce an authentic selection of Italian excellence to the Portuguese market. Our work supports the project's growth on a daily basis, supporting its communication, promotion, and commercial development through a strategy tailored to its specific needs.
Giulia D.Project Manager Gourmet Italiano