Metal Chord

Steel jewelry with a contemporary and inclusive design

Metal Chord is an Italian brand of waterproof, nickel-free stainless steel jewelry, handcrafted and designed to be worn by all genders. Modular necklaces, rings, bracelets, and earrings are designed to showcase the wearer's personality, through combinations, details, and mix-and-matching that make every look recognizable. The brand offers an accessible and contemporary vision of jewelry, where jewelry becomes a tool for personal expression.

In a market brimming with options and highly trend-driven, it was important to clearly showcase Metal Chord's identity and guide customers through every stage of the purchasing journey. The project combined SEO, Google Ads, Social Ads, Email Marketing, and Strategy to increase e-commerce discoverability, promote collections and products to genuinely interested users, and maintain customer relationships even after the initial contact. Each activity was coordinated to enhance the brand's inclusive nature and transform visibility and interest into concrete business opportunities.

SECTOR

E-commerce Jewellery

OFFERED SERVICES

AdvertisingEmail MarketingMarketing StrategySEO

WEBSITE

https://metalchord.it/

Project objectives

Making Metal Chord's inclusive positioning more recognizable, highlighting jewelry designed to freely express style and personality.

Reach users interested in stainless steel, waterproof, hypoallergenic, and handcrafted jewelry through organic searches and targeted campaigns.

Drive qualified traffic to your e-commerce site and guide your audience through collection discovery and purchase.

Maintain relationships with customers and prospects through communications focused on news, products, and sales initiatives.

Coordinate the various digital channels within a strategy consistent with the brand's identity and growth objectives.

SEO

Website and content optimization to improve organic positioning for searches related to stainless steel jewelry, waterproof jewelry, nickel-free products, and accessories handmade in Italy.

Social Ads

Developed social media advertising campaigns to showcase collections, modular styles, and mix-and-match offerings to audiences aligned with the brand's contemporary and inclusive style.

Google Ads

Management of Google Ads campaigns aimed at intercepting users with a concrete intention to purchase and generating qualified traffic towards strategic e-commerce products and categories.

Email Marketing

Creating newsletters and communications dedicated to new arrivals, collections, and promotional initiatives, designed to maintain active customer relationships and encourage subsequent purchases.

Marketing Strategy

Definition of an integrated digital strategy to coordinate organic positioning, advertising, and loyalty, keeping each activity consistent with Metal Chord's distinctive identity.

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Metal Chord expresses a vision of jewelry free from traditional categories, built around the personality of the wearer. Our task was to translate this approach into a recognizable digital strategy, capable of making the brand stand out in searches, campaigns, and in the ongoing relationship with its community.
AgneseProject Manager Metal Chord