BKN301

Technology and innovation for the evolution of financial services

BKN301 is an international fintech company that develops advanced technological infrastructures for the financial sector, with solutions for banking, payments, data management, service integration, and artificial intelligence. This highly technological and constantly evolving environment required a web presence that clearly conveyed the complexity and value of the company's offering.

The project began with an analysis and optimization of the existing website: from configuring tracking systems to creating SEO reports, resolving technical issues, and implementing graphic design improvements to improve the user experience. Subsequently, the decision to completely redesign the platform led to the development of a new website tailored to BKN301's specific needs, featuring numerous customizations and a more effective structure for presenting products, technologies, and content.

Particular attention was paid to the architecture and technical configuration of the new website, developed according to SEO and GEO optimization criteria. The goal was to create a high-performance platform, easily interpreted by search engines and designed to facilitate the understanding and accessibility of content, even by artificial intelligence-based systems.

SECTOR

B2B

OFFERED SERVICES

Analysis and TrackingGEOSEOWeb developmentWeb Design

WEBSITE

https://bkn301.com/

Project objectives

Resolved technical issues with the previous platform, addressing issues that compromised performance, usability, and proper site management.

Improving the user experience through a new information architecture and a more intuitive interface, capable of making a complex and highly specialized technological offering understandable.

Development of a new, fully customized platform, designed to meet the technical, communication, and commercial needs of an ever-evolving international fintech company.

SEO optimization of the site's structure and content to facilitate indexing, improve understanding of different business areas, and increase the site's organic visibility.

GEO-oriented website design through configurations and technical features designed to make content more accessible and interpretable by artificial intelligence systems.

Measuring the performance of the new web ecosystem through properly configured tracking systems, creating a reliable basis for analyzing data and user interactions.

More effectively present BKN301 solutions through a structure capable of organizing technologies, capabilities, and use cases into clear navigation paths for different business stakeholders.

Web Design

Redesigned the navigation experience and interface of the old site to organize a highly complex offering in a clearer and more intuitive way, improving the usability of content and the presentation of various solutions.

Web development

Complete development of the new BKN301 platform, built with dedicated solutions and customizations to meet the needs of an international fintech company and support the future evolution of content, products, and technologies.

SEO

Technical and structural optimization of the site to promote correct content indexing, improve its comprehension by search engines, and increase BKN301's organic visibility.

GEO

Implementation of configurations and technical features geared towards Generative Engine Optimization, with the goal of making the site's structure, information, and content more easily accessible and interpretable by AI-based systems.

Analysis and Tracking

Configuring tracking systems and verifying correct data collection, creating a reliable basis for analyzing user behavior, monitoring site performance, and supporting subsequent optimization activities.

"

BKN301 is a highly complex technical project with ever-evolving needs. We began by analyzing the critical issues of the existing platform and then developed a completely new website, working in-depth on the structure, UX, customization, and technical optimization, with a particular focus on new search and content discovery methods using artificial intelligence.
Giulia D.Project Manager BKN301