For several years Viva Digital creates digital marketing strategies for clients operating in the jewelery sector. In particular, we take care of the creation and management of online shops, with attention to every detail both from a structural and an aesthetic point of view. In fact, the e-commerce developed by us are not only distinguished by the user experience optimal, but also for communicative graphics designed to enhance the jewels sold by our customers.

Also, we never stop learning effective and comprehensive marketing strategies which also include the management of social channels, through the planning of quality content, and the creation of advertising campaigns on the main social networks (Social Ads) and on search engines (Google Ads)

For some of our jewelry customers, we have also developed a service that is proving to be increasingly important for positioning, indexing and expanding the purchasing methods for their products, theInfluencer Marketing.

The jewelery sector: not just e-commerce

Even in recent years, the jewelry sector has never entered a crisis, but, on the contrary, has always remained among the most fashionable. Both small companies and larger and more renowned ones have also understood the importance of integrating sales in physical stores with an online shop that allows reach a larger number of customers.

We at Viva Digital have developed e-commerce for businesses that operate exclusively online: for the brand Jura Milan, that produces handmade jewelry in precious metal, the site's graphics and structure have been designed to align with the details of the products sold. But also important jewelers with a physical store have relied on us for the creation of modern and captivating online shops.

Also for the brand Colombo Jewelery a complete and modern e-commerce has been created. Which was accompanied by a landing page for the promotion of the limited edition of the watch dedicated to the aviator Francis Agello.

The creation of an e-commerce for jewelery must be supported by other strategies which allow for the integration of the main channels to maximize customer acquisition through the SEO positioning.

First of all, Search Engine Optimization allows you to place an e-commerce site for free in the main search engines, thus constantly obtaining traffic from customers at a reduced cost. To do this, our team carefully monitors the main ones Keyword relating to the jewelery sector, which are used, for example, for the optimization of product descriptions. Furthermore, the e-commerce sites created by us are characterized by an integrated blog section in which articles dedicated to the jewelery sector are published, written by our copywriters with the aim of improving the site's positioning through the use of keywords.

All these activities allow e-commerce to obtain greater visibility in search engines and, consequently, to generate more visits from potential customers. With SEO positioning, one must also talk about Google Ads which is a tool, made available by Google for the planning of advertising campaigns for jewellery. This promotional activity is also based on the search for keywords which are used to create campaigns aimed at attracting a greater number of users interested in the online jewelery sales sector.

Communication through social networks

We at Viva Digital also take care of the management of our customers' social channels. For the digital marketing of jewels, it is essential to use quality photographic material that allows us to create aesthetically pleasing posts and stories to be published on Instagram profiles and on Facebook pages of our customers.

An orderly feed and an original and creative social content strategy make our customers' profiles grow quickly, like Metal Chord which has organically reached thousands of followers in just a few weeks of activity.

In creating social editorial plans, we never neglect the textual component and we pay great attention to the creation of copy that provides a description of the product and at the same time conveys emotions.

We are also specialized in the creation of Ads and Remarketing campaigns with the aim of increasing the number of followers of our customers' social channels.

Also, as mentioned above, lately our customers like Biffi Jewels, have chosen to approach us to include in their digital marketing package too influencer marketing.

Influencer Marketing for jewelry sales

Influencers are people who earn through social media, by sponsoring some products from different companies, taking advantage of the huge following - we are also talking about millions of followers – which they have on their Facebook, Instagram and TikTok profiles.

From a technical point of view, Influencer Marketing consists of an activity that involves the involvement of a testimonial, Of a blogger or a social network Reviewer whose job is to test and prove the company's product. In this service of advertising, the influencer is required to wear the jewels and show them to their followers, with the aim of giving greater visibility to the brand. Thanks to their work, influencers increase awareness of the products they sponsor and have the ability to generate a high number of conversions.

This marketing strategy it develops through social channels and works on the basis of the high trust that influencers have acquired from their followers. The recommendations and sponsorships of influencers are therefore perceived as a powerful form of social proof for potential customers of the advertised brand.

Influencer marketing in the jewelry sector must be based on characters capable of attracting followers interested in this sector. In particular, in the field of online jewelry sale, it is essential to seek testimonials relevant to your customer base, according to the logic of content marketing, thus obtaining a greater perception of trust, spontaneity and truthfulness.

If you want to develop an effective digital marketing strategy for your jewelry e-commerce, trust Viva Digital and its experience.