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Scott Leischow, a research professor in the College of Health Solutions and a past president of the Society for Research on Nicotine & Tobacco, said the main ingredient in these pouches is nicotine, and they also include cellulose and flavoring

Initially advertised as a safer alternative to traditional cigarettes, the vaping industry has come under fire in recent years for targeting young kids with its marketing material, and for the lack of long-term data on how the devices affect peoples health

A nationally representative study found that, among youth and young adults, non-menthol cigarette prevalence declined from 2004 to 2010

Driven by heated tobacco and modern oral nicotine innovations, the British tobacco giant reported revenue growth across all regions and product categories for the first time, signalling accelerated global momentum in reduced-risk alternatives

However, e-cigarettes have slowly been transitioned out in favour of vaping devices