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Since then, calls to 1-800-QUIT-NOW lines which traditionally experience a 30% spike in the weeks after an ad campaign have fallen off significantly

16 Although medications have been traditionally restricted to individuals ready to quit, there is evidence that varenicline is effective for smoking cessation even in patients who are reluctant to quit

By contrast, CTP employs a public health standard, which considers risks and benefits to users and nonusers of tobacco products and the population effects, for evaluating the evidence base to support commercial marketing of tobacco products

And yet funding specifically intended to prevent and control tobacco use is not being spent

Last year, legislators passed a ban on the sale of mentholated tobacco products to limit youth uptake of nicotine products. Within months, an underground market was operating