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Consumer Trends Across Tier I, II and III Markets One of the most exciting developments in Indian fashion is the convergence of aspirations across geographies

Our products are designed to help adult smokers transition away from cigarettes with reliable nicotine delivery and satisfying menthol flavour

Transgender youth reported using cigarettes at 4x the rate of cisgender youth

The Food and Drug Administration on Tuesday cleared Philip Morris-owned Zyn nicotine pouches to be marketed as less harmful than cigarettes, giving the tobacco giant a major regulatory win as the Trump administration loosens restrictions on nicotine products

Some adult smokers also prefer Terea because the flavor feels cleaner without the heavy burnt smoke associated with cigarettes