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[18] Point of Sale Marketing Tobacco Industry History of Marketing to Youth The tobacco industry has a long history of marketing their products to youth

Blu was already hugely popular in the United States, but after benefiting from Lorillards well-established chain of distribution and an aggressive marketing campaign, including national TV ads featuring celebrities like Jenny McCarthy and Stephen Dorph, it now holds half of the US market for electronic cigarettes

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In 2015 the United States surgeon general reported that vaping among high school students had increased by 900%, and 40% of young e-cigarette users had never smoked regular tobacco before