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His name one he shares with the author of The Da Vinci Code was a headline writers dream and his dry humor proved popular, too

Cigarette packaging regulations mandate 75% graphic warnings, curbing appeal, while tobacco tax policy Australia raises A$15 billion yearly

THOMAS ORITI: British American Tobacco is claiming to now be offering the cheapest cigarettes on the Australian market at $13 a pack, which is nearly half the cost of premium brands

Adult smokers now prefer the ease of browsing a full selection of premium brands, placing their order within minutes, and having their cigarettes delivered directly to their home, without leaving the island or calling multiple shops

Even more astounding is the finding that these health warnings and other ostensibly discouraging messages have the opposite effect entirely