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These devices are adding more metals, plastics and batteries to the worlds waste

Another remarkable difference between the tobacco paper wrap in IQOS and the paper in 3R4F cigarettes was observed

When marketing cigarettes to the developing world, tobacco companies associate their product with an affluent Western lifestyle

Giving up nicotine is as heavy as giving up heroin, Medical News Today explains

An independent review of the evidence by Sir Cyril Chantler found that branded packaging plays an important role in encouraging young people to smoke and in consolidating the habit. 51 Sir Cyril concluded that standardised packaging, in conjunction with the current tobacco control regime, is very likely to lead to a modest but important reduction over time on the uptake and prevalence of smoking and thus have a positive impact on public health . Initial evidence from Australia, the first country to introduce standardised packaging, suggested that it would contribute towards a reduction in smoking amongst adults