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Join the movement by sharing resources, offering encouragement, and advocating for healthier choices

"It's the beginning of the end of smoking, but there's still a lot more to do," said Caroline Cerny, deputy chief executive of the Action on Smoking and Health (ASH), a tobacco control charity organized by the UK's Royal College of Physicians

Many smokers are switching to alternatives like e-cigarettes, heated tobacco products, and nicotine replacement therapies

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When you understand the facts, trust expert guidance from sources like the NHS, and know the real benefits, you can make the switch feeling completely confident