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Menthols account for about 30 percent of cigarette sales in the United States, but according to a study cited by the federal Centers for Disease Control and Prevention (CDC) based on data from 2008 through 2010, menthols were the choice of 88 percent of black smokersand 57 percent of smokers under 18

A year ago the company announced the divestiture after the JTI merger plans crashed

These tactics include: Presenting nicotine products as cool and aspirational in a glossy youth-focused advertising campaign

Users typically inhale it deeper and hold their breath longer than cigarette smokers, which could expose them to more toxins per breath

By one estimate, a quarter of the population was involved in the industry