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"They have spent a lot of time building up their branding and know how influential it is on people's perceptions and experience of the product." The researchers investigated the impact of the new one-colour packets dominated by vivid health warnings by conducting group discussions with smokers before and after plain packaging was implemented in 2012

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More than 900,000 people die each year due to tobacco-related illnesses in India, home to about 1.3 billion people

E., Gilligan, G., Maksimovic, L., Shen, D., & Murphy, M

In Sweden, the share of men who smoked daily was 0.9 percentage points (pp) less than the share of daily female smokers, while in Denmark the proportion of male smokers who smoked daily was 0.1 pp less than the share of daily female smokers