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Marketing campaigns heavily emphasize convenience and discretion, using slogans like use anywhere, smoke free, spit free, and highlighting freedom. The smoke free and use anywhere slogans, in particular, directly capitalize on the products lack of combustion and secondhand emissions, framing it as a modern alternative that bypasses the social and legal restrictions placed on smoking and vaping

18 August 2020 The number of deaths globally due to smokeless tobacco has gone up by a third in 7 years to an estimated 350,000 people, a new study suggests

A Department of Health and Social Care spokesperson told the BBC there were no limits on how strong these pouches can be

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The portrayal of vaping by these celebrities also creates an association with glamour and sophistication, which influences how people view the activity