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Strong Global Brand Equity Marlboro maintains the top position as the world's most valuable tobacco brand for the tenth consecutive year, leading the sector by a significant margin over its nearest competitor

Anti-tobacco activists on Monday voiced skepticism over the companys plans

By the 1960s, tobacco companies began capitalizing on a growing womens movement by marketing cigarettes with slogans like Its a woman thing and Youve come a long way, baby. Some brands introduced cigarettes marketed exclusively for women like Virginia Slims, Eve, Misty and Capri

Recommendation: To ensure that [it] reports accurate amounts of Proposition 56 revenue that [it receives] each year, [UC] should report on its website the amount of Proposition 56 tax revenue that it actually received, beginning with the amount reported for fiscal year 2023-24. We agree with this recommendation and will ensure that we report on the UCOP website the amount of Proposition 56 tax revenue that the University of California actually received, beginning with the amount reported for fiscal year 2023-24