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Velo Plus contributed to growth momentum, particularly in the US Philip Morris International reported a positive performance in the second quarter of the year, driven by a reacceleration of its heated tobacco device, Iqos, and the US offtake growth of its nicotine pouch brand, Zyn In part three of a four-part series, we see how Philip Morris Internationals competitors are working hard to catch up in the heated tobacco market and examine Big Tobaccos strategies for next-generation products Japan Tobacco International (JTI) announced it has discontinued sales of the Ploom X Advanced heated tobacco device, effective from mid-May 2025 until stocks are sold out Two decades after the adoption of the World Health Organization Framework Convention on Tobacco Control, public health expert Derek Yach asks: Surely we could have done better by now? Research into using heated tobacco products (HTPs) as a cessation tool, and the health impact of HTPs themselves, has left many scientists unimpressed Japan Tobacco International reported strong performance in the first quarter of 2025 and plans to launch a new Ploom device on 27th May in Japan Philip Morris International saw a positive start to the year, fuelled by the strong volume momentum of Zyn pouches and Iqos heated tobacco devices, despite the annualisation impact of the EU characterising flavour ban Philip Morris International has officially launched its Iqos heated tobacco device in Texas, marking a significant milestone as the only heated tobacco brand in the country with US FDA marketing authorisation Japan Tobacco International (JTI) has reported its full-year and fourth-quarter financial results for 2024, highlighting steady progress toward its 2028 reduced-risk product (RRP) ambitions Philip Morris International (PMI) raised its prices for heated tobacco products (HTPs) several times in Egypt last year, following a similar trend from 2023 that is likely to continue in 2025 Philip Morris International (PMI) achieved positive results in 2024, driven by the expansion of its nicotine pouch brand Zyn as 2023s demand acceleration continued alongside Iqos growth momentum TobaccoIntelligence predicts 2025 will be very important for nicotine alternatives, with key decisions to be made and regulation expected to become tougher overall A major new report shows a pivotal shift in the global smoking landscape, highlighting the growing use of safer nicotine products, such as heated tobacco and nicotine pouches Japan Tobacco Group (JT) delivered a standout third quarter, fuelled by surging demand in its tobacco and heated products sectors and a significant global expansion The November 2014 launch by Philip Morris International (PMI) of Iqos in Nagoya, Japan, and Milan, Italy, kick-started the heated tobacco sector, now worth tens of billions globally November will mark ten years since Iqos was launched in Japan

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It is estimated that 70% of global production takes place in low-income countries, some of which are heavily dependent on export earnings and employment from tobacco

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