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Passion in Blue: ESSE Lights super-slim cigarettes are given a makeover in fresh blue packaging SOUTH KOREA

Going graphic: shock photos on German cigarette packs Germany's most recent legislation is in line with the motto for World No Tobacco Day 2016: Get ready for plain packaging

But the big reason is to encourge tobacco users to quit

Reynolds almost bought Blu through its acquisition of Lorillard, but Lorillard sold the brand to Imperial to avoid antitrust issues

In contrast to the RCTs, combining the results from cohort studies produced a nearly significant reduction in quit rates with use of e-cigarettes compared with no use of e-cigarettes (OR = 0.74