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"A guy was smoking outside and he believes he left the cigarette butt burning on the ledge," Kenney said

The Impossibly Cool Joe Camel Joe Camel was one of the most successful (and controversial) cigarette ad campaigns in modern times, and ran from 1987 to 1997, before it was forced to be retired amid accusations that the campaign targeted underage smokers with its cartoon appearance and impossibly cool image

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One of the areas of promotion, of course, was the idea of improving the comfort of smoking

Vintage ads 1970s | Slim jim ad, Salem 1957 poster, Vintage cigarette ads Skip to content When autocomplete results are available use up and down arrows to review and enter to select