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As one of the chief lawyers representing Mississippis case against the tobacco companies, he has taken an interest in Wigand as a bonus witness and has become his personal lawyer, working pro bono at the invitation of Ephraim Margolin

An Ethical Dilemma While recognizing that the public health goals of tobacco prevention and cessation remain paramount, an ethical question arises as to whether these ads should continue to be hard-hitting or whether public health communication messages should be reframed to try to reduce stigma and blame that could be experienced by the 16 million Americans living with smoking-related diseases [30]

Leading into the revised report when it aired, he made no bones that "we cannot broadcast what critical information about tobacco, addiction and public health (Wigand) might be able to offer." Then, in a "personal note," he told viewers that he and his "60 Minutes" colleagues were "dismayed that the management at CBS had seen fit to give in to perceived threats of legal action." The full report eventually was broadcast

Stock prices dipped, but then they came roaring back, as did cigarette consumption

That's what's so shocking about it all