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The NAACP is outraged and disgusted, but we refuse to be deterred. Nancy Brown, CEO of the American Heart Association, noted in a statement that its been two years since the administration released proposed rules backed by extensive scientific evidence and said that inaction is enabling the tobacco industry to continue aggressively marketing these products and attracting and addicting new users. American Lung Association spokesperson Erika Sward said in a statement that the decision to delay action is deeply troubling and does not reflect the science or the response from the civil rights community, including the NAACP, that these rules would save lives and prevent kids from starting to smoke

Yet, cigarette advertising of the seventies and eighties was highly successful, with a personification of glamour that left an indelible mark on advertising trends of those decades

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In addition, higher concentrations of tobacco retailers in disadvantaged neighborhoods contribute to health disparities. Tobacco use is the leading cause of preventable death in the U.S., resulting in over 480,000 deaths and $170 billion in health care expenses each year